About Best Gum Australia

A passionate team of chewing gum enthusiasts dedicated to helping Australians make informed choices

Our Story

Best Gum Australia was born out of a simple frustration that many Australians share: standing in the confectionery aisle, overwhelmed by dozens of chewing gum options, with no idea which one would actually deliver on its promises. Would the flavour last more than two minutes? Is this really better for my teeth? Is there actually a difference between these brands, or is it all marketing?

Our founder, James Cooper, had been a chewing gum enthusiast since his university days in Melbourne. What started as a casual habit during late-night study sessions evolved into a genuine fascination with the science and craft behind gum manufacturing. James began documenting his experiences with different brands, noting flavour profiles, chewing textures, and how long each piece maintained its taste. His friends started asking for recommendations, and before long, he realised there was a real need for honest, detailed chewing gum guidance in Australia.

In early 2026, James assembled a small team of like-minded enthusiasts—people who understood the difference between a sharp peppermint bite and a cooling spearmint wave, who could appreciate the nostalgic joy of blowing a perfect Hubba Bubba bubble, and who genuinely cared about helping others find their perfect chew. Together, we launched Best Gum Australia with a mission to become the most trusted resource for chewing gum information in the country.

Our Testing Process

We take our testing seriously. Each product that appears on our site goes through a rigorous multi-day evaluation process. We assess initial flavour impact, measure how long the taste lasts under normal chewing conditions, evaluate the texture and jaw fatigue factor, and examine ingredient lists for artificial additives and sweeteners. We even test how products perform in different situations—after a meal, during exercise, or while concentrating on work.

Our team includes individuals with different taste preferences, from those who love intense mint blasts to those who prefer subtle, fruity flavours. This diversity ensures our recommendations cater to all types of chewing gum lovers. We also consult with dental professionals to ensure our health-related advice is accurate and up-to-date.

Our Commitment to You

We believe in complete transparency. When we recommend a product, it's because we genuinely think it's worth your money and time. Yes, we earn a small commission when you purchase through our Amazon links—this helps us keep the lights on and continue testing new products. But we never let affiliate relationships influence our recommendations. A mediocre gum gets a mediocre review, regardless of commission rates.

Beyond product reviews, we're committed to educating our readers. Our blog features in-depth articles about oral health benefits, the science of flavour, ingredient breakdowns, and practical guides for every type of chewing gum consumer. We want you to feel confident and informed every time you reach for a pack of gum.

Thank you for trusting Best Gum Australia. We're honoured to be part of your chewing gum journey, and we're always here to help you find your perfect match.

Our Core Values

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Rigorous Testing

Every product undergoes our comprehensive multi-day testing process before we publish any recommendation.

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Honest Reviews

We tell it like it is. If a product doesn't meet our standards, we won't recommend it—period.

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Education First

We believe informed consumers make better choices. Our guides help you understand what you're chewing.

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Australian Focused

We source and test products available to Australian consumers, with local availability in mind.

Meet Our Team

The passionate individuals behind Best Gum Australia

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James Cooper

Founder & Lead Reviewer

Former food science student turned gum enthusiast. James has personally tested over 200 different chewing gum products.

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Dr. Sarah Mitchell

Dental Health Advisor

A practising dentist in Sydney who ensures all our oral health information is accurate and evidence-based.

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Emma Richards

Content & Research Lead

Science communicator who translates complex research into accessible, actionable guides for our readers.

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Michael Chen

Product Analyst

Detail-oriented tester who specialises in ingredient analysis and comparing products across different categories.